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Know Thy Customer: The Psychology of Packaging Design

By Paperboard Packaging Council staff Fri, Feb 20, 2015

A package may be beautiful, sturdy, and cost-effective, but if it doesn’t inspire consumers to make a purchase, it has failed its ultimate purpose. It’s important, then, for designers to understand the psychological motivators that drive purchasing behaviors. Here are a few package design strategies that work because they take the human psyche into account.

Press Release

Iggesund Paperboard invites international designers to participate in Iggesund Design Experience in Sweden

By Wed, Feb 25, 2015

IGGESUND, Sweden, Feb. 26, 2015 (Press Release) -

Iggesund Paperboard, manufacturer of the world-leading paperboard Invercote, is inviting designers from all over the world to participate in a unique learning experience. From those who apply, 20 will be chosen to join the Iggesund Design Experience in Sweden in June 2015.

Press Release

Axiom to acquire Canada-based PaperNuts, makes recycled paper-based fill packaging that competes with polystyrene foam

By Wed, Feb 25, 2015

ATLANTA, Feb. 23, 2015 (Press Release) -Axiom Corp. is pleased to announce that it has entered into a Definitive Agreement to acquire PaperNuts Corporation, a Canadian-based developer and marketer of innovative and environmentally friendly packaging solutions.

Press Release

Smurfit Kappa launches new packaging innovation Shelf-Facer to boost brand visibility by up to 50%

By Tue, Feb 24, 2015

DUBLIN, Ireland, Feb. 25, 2015 (Press Release) -Smurfit Kappa, one of the world leaders in paper-based packaging, has announced its latest ground-breaking solution, the Shelf-Facer, proven to increase the visibility of goods on the shelf by up to 50%, leading to a significant increase in potential sales.


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