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Press Release

Mondi Containerboard launches new quality and sustainability brand aqua protec at Fruit Logistica workshop 2015 in Berlin, Germany

By Sun, Mar 01, 2015

VIENNA, Austria, Feb. 27, 2015 (Press Release) -Mondi Containerboard's Fruit Logistica workshop, entitled "Paper based packaging - what's in it for my business?", was a resounding success.

PaperboardPackaging

Know Thy Customer: The Psychology of Packaging Design

By Paperboard Packaging Council staff Fri, Feb 20, 2015

A package may be beautiful, sturdy, and cost-effective, but if it doesn’t inspire consumers to make a purchase, it has failed its ultimate purpose. It’s important, then, for designers to understand the psychological motivators that drive purchasing behaviors. Here are a few package design strategies that work because they take the human psyche into account.

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