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Press Release

Mondi Containerboard launches new brand aqua protec

By Tue, Mar 03, 2015

Mondi Containerboard's Fruit Logistica workshop, entitled "Paper based packaging - what's in it for my business?", was a resounding success. The company launched its new quality and sustainability brand aqua protec to a broad audience, while its Corrugated Packaging segment highlighted the customer advantages of paper-based packaging from a converter's point of view.

Press Release

DS Smith launches 'The Power of Less' report at Resource event in London

By Tue, Mar 03, 2015

Reducing complexity and optimising potential will be a key focus from lead partner DS Smith at this year's Resource event. DS Smith will launch its exclusive report ‘The Power of Less: Where Packaging's role in a circular economy becomes clear' at the event on Tuesday 3rd March at the event which runs 3rd-5th March.

PaperboardPackaging

Know Thy Customer: The Psychology of Packaging Design

By Paperboard Packaging Council staff Fri, Feb 20, 2015

A package may be beautiful, sturdy, and cost-effective, but if it doesn’t inspire consumers to make a purchase, it has failed its ultimate purpose. It’s important, then, for designers to understand the psychological motivators that drive purchasing behaviors. Here are a few package design strategies that work because they take the human psyche into account.

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